We have all seen and heard them before, the questions that are so deep, complex and far-reaching that we both love and hate them at the same time. Impossible to answer and yet important to ask: wicked! Yet, leaders are often challenged to find answers – often without the necessary time to reflect, read or even understand. So what can you do?
There is an initial basic choice:
- To either ask, listen to, or hear the question
- To ignore it and pretend you haven’t heard it.
Option b) is clearly easier than option a). My hope is that I can encourage you to consider option a). For this, I am willing to abandon my cautious attitude and to jump into offering you a solution. Deal? (more…)
“How can we ensure that we encourage and reinforce progress made by companies that are truly working towards greater commitments to sustainability, while also pursuing profits?” – Kathy Miller Perkins
In her July blog, Transatlantic Solutions to Becoming Truly Sustainable, Katrin Muff contends that it is important for businesses to have a yardstick for measuring their progress in becoming truly sustainable. Moreover she describes two assessments, one from the B-Corporation movement and the other from the Economy of the Common Goods. Both do indeed enable companies to measure the impacts of their sustainability-related efforts. As I examine both assessments, I can easily understand the benefits of both. I believe Katrin would agree that their value lies mainly in enabling companies to track progress towards reaching their environmental and social impact goals. However, I fear that in discussing the categories to which we assign companies based on the results of their assessments, we may be implying that we are subjecting them to litmus tests which serve no useful purpose. Thus, in this blog, I am sharing with you, the readers, questions I have been pondering and have not yet been able to resolve to my satisfaction. Please let us hear your thoughts on these issues. (more…)