Kathy Miller has outlined the difference between a first order and a second order change for companies to advance in their sustainability journey. Referring to the Business Sustainability Typology (Dyllick-Muff, 2013), she has differentiated between incremental changes with limited impact (first order change) and fundamental change resulting in transformational change (2nd order change). Kathy highlighted the key factors required to achieve such a second order change focusing on the need for a clear vision and a number of clear leadership attributes. Imagine now that a company has an enlightened leadership and a clear vision, how can it measure if the envisioned change will have the desired impact? In this blog we are looking at B-Corps and the Economy of the Common Goods as two solutions to help companies become truly sustainable.