Month: June 2014

How to Lead Transformational Change

LeadershipLast month my blogging partner Katrin Muff commented on the fuzzy definitions of business sustainability.   She presented a three-level typology of business sustainability that she developed with her colleague, Thomas Dyllick. Type 1.0 companies are businesses which focus on creating opportunities and managing risks resulting from economic, environmental and social developments, thereby minimizing any negative impact. The goal is to maximize shareholder value.  Type 2.0 companies are focused on the triple bottom line, including economic, social and environmental variables.  These companies strive to maintain a balance between the bottom line (the profit) and a positive impact on the environment and on society.  They are continually looking for opportunities to make such an impact.
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