Month: April 2014

Don’t risk your reputation! How to engage your organization and avoid the destructive effect of corporate spin

In April’s post Kathy Miller Perkins warns of the potentially destructive effect of a lack of coherence between company ideals and employee actions.

“The thing about changing the world… Once you do it, the world’s all different.” ― Joss WhedonBuffy the Vampire Slayer: The Long Way Home

Aha! All of a sudden – or at least seemingly so – you’ve been hit by a lightning bolt and have decreed that your company must address sustainability now! You furiously draft a vision statement and ask your communications department to release it to the organization as well as to the press.  Will this get the job done?
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